Marketing Virtual Assistants: 13 Tasks + Where to Hire One

Cost tiers: $ offshore dedicated, $$ mid-market, $$$ standard US-based, $$$$ premium US and Europe. Check each vendor's current pricing page before you buy.

What a Marketing Virtual Assistant Does

The role sits below a marketing manager. A manager decides who you sell to, which channels get money and what a good quarter looks like. A marketing virtual assistant executes the plan once those decisions exist. Hiring goes wrong when the two jobs get confused. An assistant asked to invent a positioning statement will struggle. Give the same person a content calendar and a set of approved templates, and the work goes out on the dates you planned.

Most of the work is operational even when it happens inside Mailchimp, HubSpot or Google Ads. Campaigns need building and checking, and lists need cleaning. Someone also has to collect the reports and file the assets where the next campaign can find them. None of that needs a marketing degree, but all of it needs someone who shows up every day. A general assistant with the right instructions can carry most of it, and my virtual assistant tasks list shows the admin work the same hire can take on alongside.

Why Owners Hand Marketing Off

Small businesses depend on marketing they have little time to do. Fiverr surveyed nearly 6,000 small business owners in 25 countries between July 2024 and March 2025. Its May 2025 release found that 70 percent of owners spend less than five hours a week on marketing, while 64 percent rely on social media as their main promotion channel. Creating engaging content was a top concern for 40 percent. Many already buy outside help in pieces, with 45 percent outsourcing visual brand elements and 28 percent outsourcing strategic marketing services.

Five hours a week is enough to post now and then, but not enough to keep an email list clean or report on what worked. The tasks below are the work that slips first when an owner is busy.

13 Marketing Tasks to Hand to a Virtual Assistant

They run roughly from the easiest to hand over to the ones that need a few weeks of context. Start with the first four and add the rest as the work holds up.

1. Build email campaigns from approved templates

The assistant drafts each campaign in your email platform, drops in the copy and images, sets up segments and sends you a test. Mailchimp's user levels make the approval step mechanical. An Author can create and edit emails but cannot send them or export your audience, so nothing leaves the account until you or a Manager presses send.

2. Keep the email list clean and honor opt-outs

The assistant merges duplicates, removes hard bounces, tags new subscribers by source and processes unsubscribe requests that arrive by reply. The last one is a legal deadline, covered in the compliance section below. Have the assistant check every Friday that nothing is waiting.

3. Schedule and publish social posts

You approve a batch of posts, and the assistant loads them into your scheduler with captions, links and formats for each network. My guide to hiring a social media virtual assistant covers this role in more depth, including the platform permissions to grant.

4. Triage comments, messages and reviews

Each morning the assistant answers routine questions from your approved responses and routes buying questions to sales. Complaints go straight to you. Review platforms belong in the same pass, with a reply drafted for each new review. The FTC's review rule limits what a business can do here, so the assistant's instructions should come from the compliance section below.

5. Repurpose content across channels

A webinar becomes three blog sections and a set of quote graphics, and a long customer email becomes a case study draft once you have permission. Magic's marketing page lists formatting case studies, testimonials and email sequences among its assistants' tasks. Repurposing multiplies what you already make without asking you for new ideas.

6. Format and publish blog posts

The assistant takes a finished draft and does the publishing work in your CMS. That covers headings, images with alt text, meta descriptions, internal links and categories. Each post takes little time, and handing the job off means a finished draft no longer waits for you to find an hour.

7. Research keywords and topics

Working from a tool such as Semrush or Google's free Search Console data, the assistant keeps a running list of the terms your customers search, grouped by topic. You choose what to write about from a list rather than a blank page.

8. Monitor competitors and the market

A short weekly note covers what competitors launched and what they promoted in their emails. Sign the assistant up to their newsletters with a shared inbox so the note writes itself. You decide what to act on.

9. Update the CRM and route leads

New leads from forms, events and ads get logged with their source, tagged by stage and assigned to the right person. Lead status is only useful when it is current. A written definition of each stage stops "qualified" from meaning something different every week.

10. Coordinate webinars, launches and events

The assistant books the platform, builds the registration page, sends reminders, chases speakers for slides and sends the follow-up email with the recording. A launch has dozens of small deadlines, and a checklist that one person owns catches the ones that usually slip.

11. Run influencer and partner outreach

The assistant builds the list, sends the first message from your template, tracks replies and chases deliverables once a deal is agreed. You negotiate terms. The assistant also checks that each partner's posts carry the disclosure the FTC expects, which the compliance section explains.

12. Support your paid ads

An assistant can build campaigns from your brief and upload new creative. Daily checks on spend against budget are part of the job, along with flagging an ad that is burning money. Bids, budgets and new campaigns need your sign-off. Grant the access described below so the assistant can edit campaigns without being able to add users or touch billing.

13. Compile the weekly report

Email open and click rates, social reach, website sessions, leads by source and ad spend against results all go on one page, delivered on the same day every week. After two months you can see which channels earn their time. A report that arrives without being asked is also the easiest way to judge whether the hire is working.

The Compliance That Stays With You

Several of the ranking guides on this topic skip the legal side entirely. The rules apply to your business whoever presses the button, so they belong in the assistant's written instructions from the first day.

Email marketing. The FTC's CAN-SPAM compliance guide requires accurate sender information, a subject line that matches the content and a valid physical postal address in every commercial email. Each one also needs a clear way to opt out, and opt-outs must be honored within 10 business days. The guide says plainly that "you can't contract away your legal responsibility to comply with the law," and that both the company promoted and the company sending the message can be held responsible. The same guide puts the penalty at up to $53,088 for each email in violation. Hiring an assistant does not move that risk off your business.

Reviews. The FTC's Consumer Reviews and Testimonials Rule took effect on October 21, 2024. It bans fake reviews and incentives conditioned on a review being positive or negative. It also bars suppressing negative reviews through threats or false accusations against the reviewer. An assistant may ask every customer for a review, and may reply to every review. The assistant must never write one, offer a discount for a five-star rating or bury a complaint.

Influencers. The FTC's Endorsement Guides Q&A says a connection between an endorser and a marketer should be disclosed clearly and conspicuously. It also says companies should train and monitor the people promoting them, because "your company is ultimately responsible for what others do on your behalf." Make checking partner disclosures part of the outreach task.

Give Access by Role, Not by Password

Most marketing platforms let you grant a role with limits, so an assistant never needs your login. Three examples cover most of the risk.

Google Ads access levels run from Email-only and Read-only through Standard and Billing to Admin. Standard lets a user edit campaigns, while only Admin can give other people access. Start an assistant on Read-only for reporting and move to Standard once you want campaign edits. Keep Admin with you.

Google Analytics roles work the same way. Viewer and Analyst cover reporting, Marketer adds audiences and key events, and only an Administrator can manage users. Analyst is enough for task 13.

In Mailchimp, the Author level described in task 1 lets the assistant build everything and send nothing. Promote to Manager only when you want the assistant sending on a schedule you approved. Keep two-factor codes on your own phone, and store the few shared credentials in a password manager so you can revoke them in one step.

What to Keep In-House

Positioning and the marketing budget are decisions that shape the business, and they stay with you. So does anything that speaks for the company under pressure, such as a reply to a journalist or a public complaint that could turn into a dispute. Give the assistant an escalation list that names these situations so they reach you within the hour. Final approval on paid spend stays with you too. An assistant can recommend shifting budget between campaigns, and the decision is yours.

Where to Hire a Marketing Virtual Assistant

The five options below run from dedicated staffing services to a job board where you do the recruiting. Each one is described from its own published pages, linked in its section. My roundup of the best virtual assistant companies covers the general-purpose case.

Magic

Magic is my pick because it pairs marketing execution with the admin around it, at the lowest cost tier here. Its marketing page lists the work directly. Assistants build and format campaigns in Mailchimp or Klaviyo from approved templates and research competitors, keywords and trends. The page also lists updating CRM records, coordinating webinar and launch logistics, managing review responses and engagement metrics, and organizing assets in Google Drive or Notion. Magic shortlists assistants who have worked with similar marketing workflows, and the page says you can get started in 72 hours.

Assistants pass Magic's live training and assessments before they meet you, then get ongoing one-on-one coaching and paid access to AI tools. The part-time plan is 20 hours a week and the full-time plan is 40. Both bill every four weeks, which works out to thirteen billing cycles a year rather than twelve months. Neither has a contract, and you can cancel anytime. You pay only once you have selected the assistant you want. Full-time plans include Magic 24/7, a concierge who handles urgent tasks when your assistant is offline. Treat it as backup for urgent requests rather than round-the-clock monitoring of your ad accounts or comments. A growing marketing function can move to Magic Teams, which starts at three assistants with a dedicated success coach.

That breadth is the case for Magic over a hire scoped to marketing alone. When a campaign goes out, the same assistant can sort the replies in your inbox and book the follow-up calls on your calendar.

Wing Assistant

Wing places a dedicated assistant, part time or full time, with a choice of global or US-based talent and month-to-month terms with no contract. Its company information lists PPC, email marketing and growth tasks among the digital marketing work it covers. Every client gets a Client Success Manager and the Wing Workspace App for tracking tasks. Its global option sits in the same cost tier as Magic, so the choice comes down to whether you want Wing's app or an assistant whose plan includes 24/7 backup.

OnlineJobs.ph

OnlineJobs.ph is a job board rather than an agency. You search profiles of Filipino professionals, message and interview them, then hire and pay the person directly with no salary markup. That keeps it in the lowest cost tier and gives you the widest choice. The trade is that screening, onboarding, payroll and backup all fall to you. My guide to hiring a Filipino virtual assistant walks through that process.

Virtual Latinos

Virtual Latinos recruits marketing assistants from Latin America who work in US time zones and speak English with Spanish or Portuguese. After a discovery call, its recruiters present candidates for you to choose from across three tiers. A Starter has about two years of experience, and an Advanced hire has seven to ten years and can manage full campaigns. It offers a replacement guarantee. Choose it when a share of your customers buy in Spanish or Portuguese.

BELAY

BELAY places US-based marketing assistants who work remotely on fractional hours. Its published scope covers social posting, blog and email content, campaign coordination, basic reporting, list hygiene and paid ads support. The company says most clients are matched within about a week, with a free rematch if the first pairing doesn't fit. It sits in the standard US tier, several times the offshore rate, and suits a business that needs a US-based assistant for limited hours each week.

How to Brief One in the First Two Weeks

Before day one, write a one-page brief. It should include the brand's voice in a few lines and five examples of past marketing you liked. Add the templates the assistant should use, the escalation list and the compliance rules above. Grant access at the lowest level that does the job.

In week one, hand over campaign building, list hygiene and social scheduling, and review everything before it goes out. In week two, add the CRM and the weekly report. After a month, judge the hire on two things. Campaigns should go out on the planned date without chasing, and the report should arrive without a reminder. My guide on how to hire a virtual assistant covers interviews, trial tasks and the first 30 days.

What This Guide Is Based On

The task list draws on what the services above publish about their marketing roles. The compliance section comes from the FTC's CAN-SPAM guide, its Consumer Reviews and Testimonials Rule Q&A and its Endorsement Guides Q&A. Access levels come from Google's and Mailchimp's own help pages, and the survey figures come from Fiverr's May 2025 release, all linked above. Services are included if they market marketing assistants on their own pages and describe their terms there. Cost tiers come from each vendor's pricing page where one exists and from the model and location where it does not. None of this is legal advice.

FAQ

What does a marketing virtual assistant do?

A marketing virtual assistant carries out the repeatable work of a marketing plan. That includes building email campaigns from your templates, cleaning lists, scheduling social posts, answering routine comments and reviews, publishing blog posts, updating the CRM, coordinating launches and compiling a weekly report. Strategy and final approval stay with you.

How is a marketing virtual assistant different from a marketing agency?

An agency usually sells a defined service, such as running your ads or your SEO, and works from its own team and processes. A marketing virtual assistant is one person working inside your tools on your plan, and can usually take on admin work alongside the marketing. Many small businesses need the assistant first, because getting the work done every week is the problem they have.

How much does it cost to hire a marketing assistant?

It depends on where the person is based and how the service is structured. Dedicated offshore services such as Magic and Wing's global option sit in the lowest cost tier. Recruited assistants from Latin America run higher, and US-based fractional support costs several times the offshore rate. A job board such as OnlineJobs.ph costs least in fees but leaves the recruiting and management to you.

Can a marketing virtual assistant run my paid ads?

An assistant can build campaigns from your brief, upload creative, check spend daily and pull results. Give Standard access in Google Ads so the assistant can edit campaigns but cannot add users. Keep decisions on bids, budgets and new campaigns with you.

Am I responsible if my assistant breaks email marketing rules?

Yes. The FTC's CAN-SPAM guide says you can't contract away your legal responsibility, and that both the company promoted and the company sending the email can be held responsible. Put the requirements in the assistant's instructions, including a physical postal address in every email and opt-outs honored within 10 business days.

Should I hire a marketing specialist or a general virtual assistant?

Hire a specialist when you need one advanced skill at full time, such as managing large ad budgets. Choose a general dedicated assistant such as Magic when the work is a mix of campaigns, lists, social posts and reporting, and you also want help with your inbox and calendar.